High Time the TAM-TRP era ended

In its 198 page suit, NDTV is seeking “compensation” and “punitive damages” from Nielsen-Kantar for adversely affecting its revenue, reputation, profitability, capitalisation, stock prices and brand value - in the last eight years and “recklessly disregarding any responsibility”. Most people would agree that NDTV is a pioneer on the Indian TV news scene. An analysis of NDTV content produced in recent years reveals that it did come up with certain new initiatives in its programming, as if showing an inclination to deviate from a TRP-driven content model. Whatever be the compulsions of NDTV for filing the suit, the channel needs to be thanked not only for mustering courage, but also for hinting at what the country itself has missed in the process...