Dr N Bhaskar Rao

Media reforms: missing initiatives

The Hindu

The article calls on the urgent need to constitute a Cable & Satellite Board under the overall preview of an Independent Broadcasting Commission of India or its…

Published on: 02 Sep 1996

New Playing Field

The Financial Express

Dr Rao discusses how modern technologies have opened up huge vistas for multi-media, and satellite and cable-based media and how mass media stands to benefit fr…

Published on: 18 Nov 1995

Retailers will become information vendors

BrandWagon

Dr Rao discusses his findings from his research-based report titled Mass Media and Marketing Communications: Perspectives into 2020, with regard to the media an…

Published on: 13 Oct 1995

Emerging media and the Changing Press Scene: Role of Small and Medium Newspapers

AICE 10th anniversary

The article discusses the structural changes ahead for the Indian media scene and how small nd medium sized newspapers can cope with the increasingly competitiv…

Published on: 20 Sep 1995

Media should be people-oriented

Financial Express

As the Social Audit head of Public Utilities and the Mass Media, Dr Rao sums up the present media scenario, and how the information gap between the rich and the…

Published on: 16 Jan 1995

Seshan is the real hero of this poll_ He is like Krishna in the Mahabharat

The Sunday Observer

Dr Rao who in 1976, told Indira Gandhi that she was on her way out risked his credibility all the more by predicting a Telegu Desam sweep in Andhra Pradesh. –…

Published on: 04 Dec 1994

Why Indian market is out of touch with reality

Panorama

The article questions the very direction of Indian market research in today’s scenario, and how this exercise has come to overlook the interest of the public …

Published on: 04 Jun 1992

Far from resigned

Advertising and Marketing

Dr N Bhaskara Rao…

Published on: 01 Mar 1992

Getting them right

Advertising and Marketing

The article examines opinion polls in regard to elections and the expectations that it must meet in order to be considered reliable and systematic.…

Published on: 01 Jul 1989

Polls Apart

Sunday Mail

Dr Rao identifies some of the factors a reader should take into account while reading the poll data, the role of opinion polls in a developing society and the i…

Published on: 30 Aug 1987

Rights & wrongs of pre-election opinion polls

Media Monitor

Dr Rao, with his experience of conducting opinion polls over the last 16 years discusses the urgency for professional ethics in conducting opinion polls.…

Published on: 01 Jul 1987

As instruments of change

National Herald

Dr Rao explains how an economics of communication can enable us to determine the human and social investment in mass media at all levels, and the human and soci…

Published on: 07 Aug 1975

The path of least resistance